Southwest Airlines
Take Your Shot
Southwest needed a spark after updating their iconic baggage policy. We responded by teaming up with NFL star Puka Nacua to create a feel good spot that proves you can get more than one shot at greatness — provided you like drinking a lot of espresso.
Directed by comedic legend Eric Wareheim, some say this inspirational ad fueled Puka’s run to the Super Bowl. If nothing else, it made the client happy and over caffeinated.
Role: Creative Director
Shots, shots, shots.
The ad was split into two parts: An opening that mocked intense Nike-like sports ads, and a back-end that shed light on the absurdity of ordering 60 shots of espresso. We captured lots of good reactions and created a few social videos that outperformed any other paid media Southwest had ever run.
