Super Bowl LIII
As part of its 360 degree marketing plan, Visa aimed to leverage its sponsorship of the NFL while driving brand awareness and understanding of contactless payments.
A series of bespoke digital ads I wrote and produced garnered over 60 million impressions and saw a 6pt lift in brand awareness, while OOH creative, in-stadium assets, and Instagram/Snapchat stickers further helped bring the campaign to life.
Nearly half a million people passed through the NFL Shop in the week leading up to the Super Bowl LIII and an additional 2,000 materials were used in 80+ stores, restaurants and hotels in the Atlanta area. A pepsi exec would later comment that “the brand was everywhere.”
