As part of its 360 degree marketing plan, Visa aimed to leverage its sponsorship of the NFL while driving brand awareness and understanding of contactless payments.
A series of bespoke digital ads I wrote and produced garnered over 60 million impressions and saw a 6pt lift in brand awareness, while OOH creative, in-stadium assets, and Instagram/Snapchat stickers further helped bring the campaign to life.
NFL stars Saquon Barkley and George Kittle imagine the amazing things they could do when they save time tapping to pay with Visa.
Nearly half a million people passed through the NFL Shop in the week leading up to the Super Bowl LIII and an additional 2,000 materials were used in 80+ stores, restaurants and hotels in the Atlanta area. A pepsi exec would later comment that “the brand was everywhere.”