To leverage Visa’s sponsorship of the U.S. Women’s National Team and FIFA Women’s World Cup, we created bespoke digital content around Megan Rapinoe and a handful of other USWNT soccer stars. The digital campaign focused on the inspirational journey these players took to get where they are today.
Over two dozen assets were created, including videos, GIFs, athlete sponsored social posts, and Snapchat/Instagram stickers for fans to interact with around the globe.
Short social videos supported a national TV campaign that aired throughout the entirety of the 2019 FIFA Women’s World Cup.