Cash App
Super Bowl Sweeps
NFL star Josh Allen hopes to play his way to the Super Bowl. But if that doesn’t work out, he could also win tickets by paying with his Cash App Visa card. Asked to drive card usage and awareness for this sweepstakes, we delivered by creating Cash App’s most-watched Tik Tok video of all time.
Role: Creative Director
The first video was so successful, we were asked to create a second series of reactionary Tik Tok videos featuring former Heisman winner Robert Griffin III and NFL Red Zone host (and legend) Scott Hanson. Authentic to the platform, they playfully leaned into reactionary trends and cultural habits, resonating with Cash App’s Gen Z audience.