creative director, copy
Untitled design (8).png

Kinly

Kinly
It Is How You Start

How do you introduce a new bank to a community that has been historically underserved? You offer something genuine: a Black-owned bank that’s built by the community it serves. Starring Oscar-nominated actress Taraji P. Henson, this brand anthem helped position Kinly as a bank that provided financial opportunity to Black women across America.

Role: Creative Director